Making Sense of Scents: The Evolution of Non-Traditional Trademarks and the Acceptance of Olfactory Marks in India
Abstract This research paper proposes a well detailed and logical framework for understanding the basic concepts of the Intellectual Property Rights and the paradigm shift that is coming in the traditional Indian trademark law from conventional visual identifiers to non-conventional sensory marks. The research will first delve into the broader aspect of IPR by defining […]